Creative Content Marketing: Five Things Every Realtor Should be Posting
In today’s crowded real estate landscape, personalizing and cultivating meaningful relationships is the hallmark of an effective marketing strategy. And in the real estate industry, agents are challenged to create compelling, high-quality content that resonates with their clients. The most successful content marketing adds value to their lives, winning their loyalty ...
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Prepping Your Home for Sale Part II: How to Stage Your Home Like a Pro
You probably already know that staged homes often sell for more money and faster than those homes that aren’t as well-presented. But working with a professional home stager can be expensive. Check out these ten easy things you can do on a budget to make your home look like it ...
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Seven Secrets to Real Estate Blogs that Get Results
In our last post, we examined the many ways that blogging can benefit the real estate community. So perhaps you’ve decided to start blogging with the goal of increasing your business. But how do you know if you’re doing it right and not just wasting precious time? While blog styles ...
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Why Every Realtor Needs to Blog
Blogging may seem like just another task that demands your limited time, but done properly, it can yield some significant benefits. In fact, a recent survey conducted by Hubspot.com revealed that companies that blog regularly receive 55% more website visitors than those that don’t. As a realtor, blogging presents you ...
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How First-Time Homebuyers Can Leap the Down Payment Hurdle
Saving for a sufficient down payment is a significant barrier for many would-be homebuyers, particularly those looking to transition from renting to owning. According to a recent Zillow Housing Aspirations Report (ZHAR), more than two-thirds of renters nationwide consider setting aside money for a down payment to be their biggest ...
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How to Find Your Perfect Real Estate Niche
A recent survey conducted ted by the NATIONAL ASSOCIATION OF REALTORS® revealed that 80 percent of buyers would prefer to work with a real estate agent who’s focused on a particular type of property. Still, many agents are reluctant to position themselves as specialists for fear of limiting their earning ...
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How to Spot—and Avoid—Moving Company Scams
The endless organizing, cleaning, packing, and other preparations that come with moving can be taxing. Many people enlist the help of a moving company to ease that stress. But if you're among the 35 million Americans relocating this year, you should be aware that the number of complaints against moving ...
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Selling Yourself: The Power Behind Your Personal Brand
In a highly competitive industry like real estate, it’s imperative that agents have a strong personal brand that stands out and sends an appealing message to clients and prospects. It’s hard to attract new customers without a positive reputation that’s supported by testimonials and referrals from your satisfied clients. And ...
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