Selling Yourself: The Power Behind Your Personal Brand
In a highly competitive industry like real estate, it’s imperative that agents have a strong personal brand that stands out and sends an appealing message to clients and prospects. It’s hard to attract new customers without a positive reputation that’s supported by testimonials and referrals from your satisfied clients. And ...
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The Pros and Cons of Downsizing Your Home
In the past, residential downsizing was typically reserved for empty-nesters and retirees. But in today’s economic climate, the decision to scale down is becoming more and more popular among younger homeowners. In fact, some studies indicate that the average downsizer is now just 40 years old. If you’re thinking about ...
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More Bang for Your Buck: Managing Your Landing Page’s ROI
Last month, we examined some of the best ways to optimize your real estate landing pages to engage your audience and increase conversions. But how do you know if it’s working? And what can you do to improve your page’s performance? Let’s take a look at some of the best ...
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Am I Ready to Buy a Home?
Buying a home is probably one of the largest investments you’ll ever make, so it’s smart to give it plenty of careful consideration. There are many good reasons to want to own your home aside from with the financial benefits that come with building equity. Owning your home offers stability, ...
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Eight Ways to Drive More Real Estate Leads to Your Landing Page
Last month, we discussed the valuable role landing pages can play in your online marketing strategy, such as providing lucrative business opportunities, enhancing your credibility, and offering up more qualified leads. So you’re sold on landing pages. Now what? Let’s examine eight excellent ways to optimize your real estate landing ...
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Buying a Home? Why Title Insurance is a Necessity
Protect your home investment. You’re probably familiar with the benefits of automobile insurance and homeowners insurance, but title insurance is likely something you’ve never thought about until you started the process of purchasing a house. But title insurance is actually one of the most valuable types of insurance you can ...
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Why Every Realtor Should Be Creating Landing Pages
If real estate landing pages aren't a key part of your online lead generation strategy, you're missing out on an abundance of lucrative opportunities. Landing pages should be one of the most important parts of your business because they are designed to reach prospects who are searching for what you ...
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How Maryland Real Estate Stacks up Against the National Market
2016 was a great year for Maryland real estate. But how does Maryland stack up against the national market, and what's in store for 2017 and beyond? Four Years Running for Maryland Real Estate Market 2016 caught many Maryland realtors by surprise. It was a fantastic year for the Old Line State, ...
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