How to Find Your Perfect Real Estate Niche
A recent survey conducted ted by the NATIONAL ASSOCIATION OF REALTORS® revealed that 80 percent of buyers would prefer to work with a real estate agent who’s focused on a particular type of property. Still, many agents are reluctant to position themselves as specialists for fear of limiting their earning ...
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How to Spot—and Avoid—Moving Company Scams
The endless organizing, cleaning, packing, and other preparations that come with moving can be taxing. Many people enlist the help of a moving company to ease that stress. But if you're among the 35 million Americans relocating this year, you should be aware that the number of complaints against moving ...
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Selling Yourself: The Power Behind Your Personal Brand
In a highly competitive industry like real estate, it’s imperative that agents have a strong personal brand that stands out and sends an appealing message to clients and prospects. It’s hard to attract new customers without a positive reputation that’s supported by testimonials and referrals from your satisfied clients. And ...
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The Pros and Cons of Downsizing Your Home
In the past, residential downsizing was typically reserved for empty-nesters and retirees. But in today’s economic climate, the decision to scale down is becoming more and more popular among younger homeowners. In fact, some studies indicate that the average downsizer is now just 40 years old. If you’re thinking about ...
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More Bang for Your Buck: Managing Your Landing Page’s ROI
Last month, we examined some of the best ways to optimize your real estate landing pages to engage your audience and increase conversions. But how do you know if it’s working? And what can you do to improve your page’s performance? Let’s take a look at some of the best ...
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Am I Ready to Buy a Home?
Buying a home is probably one of the largest investments you’ll ever make, so it’s smart to give it plenty of careful consideration. There are many good reasons to want to own your home aside from with the financial benefits that come with building equity. Owning your home offers stability, ...
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Eight Ways to Drive More Real Estate Leads to Your Landing Page
Last month, we discussed the valuable role landing pages can play in your online marketing strategy, such as providing lucrative business opportunities, enhancing your credibility, and offering up more qualified leads. So you’re sold on landing pages. Now what? Let’s examine eight excellent ways to optimize your real estate landing ...
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Buying a Home? Why Title Insurance is a Necessity
Protect your home investment. You’re probably familiar with the benefits of automobile insurance and homeowners insurance, but title insurance is likely something you’ve never thought about until you started the process of purchasing a house. But title insurance is actually one of the most valuable types of insurance you can ...
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