Add Value to Your Real Estate Listings with These ‘Power Words’
Most real estate listing descriptions don’t give you the opportunity to post a thousand words of text. You might get 100 words, at best. That means you’ve got to make sure that every word counts and adds something powerful to your listing description. Keep in mind that your ultimate goal is ...
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Buying vs. Building: What’s Right for You?
Your home is probably the single largest investment you’ll ever make. Aside from the financial aspects, there’s a lot at stake emotionally, too. Whether it means buying an existing property or building one from the ground up, you’ll probably spend a lot of time searching for the perfect place to ...
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Seven Secrets to Writing Property Descriptions that Sell
Pretty pictures alone don’t sell homes—it’s also those persuasive property descriptions that get buyers interested. But finding fresh, innovative ways to write about your listings isn’t always easy. Follow these seven secrets to make the most of your property descriptions and set your listings apart from the rest. Start with ...
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Seven of the Best Home Improvement Investments
All home renovations are not created equal in terms of cost of return on investment. If you’re like most people, you want to get the most value from your remodeling dollars. And by spending your money wisely, you can add value to your home and command a higher selling price. ...
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Creative Content Marketing: Five Things Every Realtor Should be Posting
In today’s crowded real estate landscape, personalizing and cultivating meaningful relationships is the hallmark of an effective marketing strategy. And in the real estate industry, agents are challenged to create compelling, high-quality content that resonates with their clients. The most successful content marketing adds value to their lives, winning their loyalty ...
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How First-Time Homebuyers Can Leap the Down Payment Hurdle
Saving for a sufficient down payment is a significant barrier for many would-be homebuyers, particularly those looking to transition from renting to owning. According to a recent Zillow Housing Aspirations Report (ZHAR), more than two-thirds of renters nationwide consider setting aside money for a down payment to be their biggest ...
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How to Find Your Perfect Real Estate Niche
A recent survey conducted ted by the NATIONAL ASSOCIATION OF REALTORS® revealed that 80 percent of buyers would prefer to work with a real estate agent who’s focused on a particular type of property. Still, many agents are reluctant to position themselves as specialists for fear of limiting their earning ...
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How to Spot—and Avoid—Moving Company Scams
The endless organizing, cleaning, packing, and other preparations that come with moving can be taxing. Many people enlist the help of a moving company to ease that stress. But if you're among the 35 million Americans relocating this year, you should be aware that the number of complaints against moving ...
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