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How Color Psychology Can Help Sell Your Home

How Color Psychology Can Help Sell Your HomeColor can evoke a wide range of emotions. Some colors make us feel happy while others can bring on feelings of restlessness. When you’re selling your home, the colors you choose can play on potential buyers’ emotions. By applying good color psychology and choosing your color palette wisely, you just might see more green. Let’s take a look at some popular residential paint colors and the psychology behind them.

Blue     
Blue is described as a favorite color by many people and it’s often viewed as comforting and traditional. Blue’s many hues can conjure up a range of emotions. Light hues create a sense of calm and tranquility, while deep blues can evoke feelings of feel strength. If blue is your hue, go for it in an all-blue color palette. Vary the intensity of the hues, and stick to either the cool or warm side for a coordinated look. Mix in a few warm accents, such as gold frames or honey-toned wood furniture.

Yellow
Yellow is beautiful because it’s seasonless and sets the tone for a warm, cozy room. We associate yellow with happiness and light, making it the ideal shade to make windowless spaces like hallways feel bright. But choose the shade with caution because people tend to love it or hate it. Stick to soft yellow shades with a warm buttery base.

Green
Green is commonly associated with nature, so it naturally gives off a soothing vibe. That calm ambiance makes green a perfect complement to almost any room in your house. Paler greens like seafoam or sage have a calming effect best suited to bedrooms and bathrooms, while darker shades like moss or evergreen create a sense of quiet, perfect for a cozy den space.

Gray
No longer is gray only associated with dreary days and a gloomy outlook. Grays are now synonymous with style, sophistication and glamour. But gray is a tricky color. There are so many hues of that if you’re not careful, you can end up with a room that feels icy and unapproachable. Because it pairs well with other colors, gray is an ideal choice for connecting spaces such as hallways and entryways.

Brown
Brown might not seem like the most exciting color, but brown hues are also part of the palette of colors we associate with nature’s calming effects. Richer hues create a sense of coziness, making them perfect for a den or entertainment space. Lighter shades, such as taupe and beige, are comforting, perfect for a formal living room, study, and hallways.

Not all colors will create the positive emotions you want buyers to feel. Other than as an accent or a splash of color, avoid using oranges and reds. These colors tend to make people feel anxious and angry. Instead, focus on creating a more pleasing, neutral palette that buyers will associate with ‘homey’ feelings.

Color psychology can be a big factor in the sale of your home. One of the best courses of action you can take is to apply a fresh coat of paint before your house hits the market. For more ways you can improve your home’s appeal with color, please reach out to our knowledgeable, helpful team.

About Certified Title Corporation: Since 1994, attorney-owned Certified Title Corporation has been furnishing residential and commercial real estate stakeholders across the nation with robust title insurance, settlement, and escrow services. Renowned for their industry-leading reliability and exemplary level of service and quality, the Maryland-based company helps clients from all walks of life achieve their asset goals. To learn more, call (888)486-5511 or visit https://www.certifiedtitlecorp.com/.

 

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